London – October 10th, 2019 – Today, Iterpro, the leader in sports data and intelligence, announced the hire of Marcus Seaton as Chief Operating Officer. In this role he will be responsible for leading the team to grow the business by continuing to develop tools and resources for football teams.

Prior to joining Iterpro, Seaton was Head of Business Development at 21st Club and he also worked at a number of professional football clubs and governing bodies including Villarreal FC and the English FA. Seaton also has an MSc In Performance Analysis of Sport from the University of Valencia and a BSc in Sports Science from Loughborough University. 

Equipped with over ten years experience in the software and sports science industry Seaton has built great relationships with many clubs and sporting organisations worldwide, helping them develop their internal processes, make better use of their resources and improve both on-field and off-field performances. Seaton is also the author of football related academic research papers, published during and after his academic studies.

Speaking about joining Iterpro Marcus said, “I am thrilled to be joining Iterpro at this very exciting time. There is an exceptional team with some of the smartest and best equipped people I have seen, this combined with a fascinating short-medium term roadmap of new services that they are just starting to assist clubs with, this is what really made me want to join at this time. I think these tools are going to revolutionise the way clubs plan, prepare and interpret their athletes work in the future.”

Marco Savino, CEO of Iterpro said “We are very excited to welcome Marcus on board. He is a key hiring for us, because of his expertise and know-how of the football industry. We believe that he will help us to consolidate Iterpro in the European market and grow massively internationally. Iterpro is the most advanced system of intelligence in the football market and with Marcus guidance we can achieve great results!”

About Iterpro

Iterpro was established in Italy in 2016 and it is now developing internationally. Among its main clients there are Ac Milan and FC Internazionale. Currently one of the most pioneering companies in the football industry, Iterpro combines sport science and software engineering in a revolutionary intelligence system that integrates data from every football club’s departments and turns them into actionable insights to make better decisions faster. As footballers are a fundamental asset, Iterpro turns technical decisions regarding their management into business strategies.

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