London, UK – June 10th, 2021.
Leeds United is the first Premier League club to sign a partnership agreement with Iterpro, the most advanced football intelligence platform in the industry. As part of the agreement, the London-based company will provide the First Team with its intelligence solutions that will allow the club to collate data and get crucial insights, developing a strategic digital ecosystem to help the club management make informed decisions about their players. Iterpro will support Leeds United staff in digitising workflow and information in the sports science and medical department on one side, along with administration and contracts management operations.
Victor Orta, Leeds’ Director of Football, says: “We are delighted to become the first team in the Premier League to create a partnership with Iterpro. We are constantly exploring ways to create a competitive advantage and I’m confident that Iterpro help us to do so, I look forward to collaborating with Marco and his team this season and beyond”
Marco Savino, CEO & Founder of Iterpro, says: “We are proud to have Leeds United as our first Premier League client. It’s one of the most forward-thinking clubs in the industry, open to innovation and their great ambition is tangible through their management approach. Signing this partnership is pivotal for Iterpro to show the value of our solution to the UK football industry.”
Iterpro is the first company in the football industry to provide a business intelligence solution that allows clubs, federations and leagues to digitize their contracts and bridge the gap between the pitch and the management. It combines sports science, finance and software engineering to provide the football industry with the ultimate digital one-solution to connect and provide digital services for football clubs, federations, leagues, sponsors and football communities. It has headquarters in London (UK) and offices in Lugano (CH).
About Business Intelligence in Football Industry
According to Deloitte, the total wage costs across Europe’s big five leagues is 8.5 billion of Euro, and the average wage to revenue ratio is 60%. Therefore it’s becoming more and more important to support clubs to manage their main asset, which is represented by the players.
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