iReel, a pioneer in Generative AI innovation for the sports industry, has partnered with Iterpro, the most advanced sports intelligence solution in the market, to introduce the first fully integrated Generative AI agent within a sports intelligence platform. This exclusive partnership marks a transformative moment for sport, where cutting-edge AI meets data-driven performance analysis to create a truly personalised and dynamic decision-support environment.
Through this collaboration, iReel’s sports-specific Generative AI capabilities will be seamlessly embedded into Iterpro’s platform, enabling clubs and federations to receive contextual, real-time insights derived from their own internal data. Unlike generic AI tools, this solution is custom-built for the unique needs of each organisation, enhancing operational efficiency and supporting high-value decision-making.
Together, iReel and Iterpro are empowering clubs to turn their data into a competitive advantage—whether on the training ground, in the boardroom, or across commercial operations. The AI agent provides automated, instant suggestions and narratives tailored to individual goals, performance metrics, and workflows, ensuring that the right insights are delivered at the right time.
This industry-first integration is designed to revolutionise how sports organisations harness their data, combining iReel’s domain-specific AI expertise with Iterpro’s comprehensive data management capabilities. It represents a major leap toward smarter, faster, and more strategic decision-making in sport.
About Iterpro
Iterpro Sports Intelligence is an all-in-one sports data management platform that connects organization members, centralises technologies and data from every department and turns them into actionable insights to support clubs in making better decisions faster, from the pitch to the board. Iterpro helps sports organizations build a bespoke digital framework that streamlines communication and workflow across several clubs’ areas and brings the club’s strategic information right at the fingertips of their decision-makers so they can be always in control.
